Boutique Capital Advisory & Placement Firm For The Lower-Middle Market
Boutique Capital Advisory & Placement Firm For The Lower-Middle Market
Boutique Capital Advisory & Placement Firm For The Lower-Middle Market
Second Avenue helps lower-middle market companies secure growth capital, M&A, and debt financing solutions with years in transaction experience and global investor reach.
Second Avenue helps lower-middle market companies secure growth capital, M&A, and debt financing solutions with years in transaction experience and global investor reach.
Capital Advisory
Backed by a team with over 40 years of expertise and track record, we provide strategic insight and professional advisory support to help navigate the complexities of the capital markets.
Our focus on securing growth capital, optimising debt structuring, and delivering corporate finance solutions is tailored to meet your unique business needs.
With a global reach, over 80+ successful transactions, and strong connections across more than 4,000 investor and lender relationships including venture capital firms, private equity groups, family offices, credit funds, and private lenders.
$1.5 Billion
Aggregate Transaction Volume
40+ Years
Capital Markets Experience
100+
Transactions
4000+
Investor & Lender Relationships
Focus Overview
Equity Financing
ScaleCapital provides equity fundraising for high-growth companies from Pre-Series A through Series D, securing $2M+ raises.
We develop positioning strategies, engage institutional investors, and execute capital raises through our network of VCs, growth equity funds, and family offices to optimize valuation and investor alignment.
Second Avenue provides equity fundraising for high-growth companies from Pre-Series A through Series D, securing $2M+ raises.
We develop positioning strategies, engage institutional investors, and execute capital raises through our network of VCs, growth equity funds, and family offices to optimize valuation and investor alignment.
Second Avenue provides equity fundraising for high-growth companies from Pre-Series A through Series D, securing $2M+ raises.
We develop positioning strategies, engage institutional investors, and execute capital raises through our network of VCs, growth equity funds, and family offices to optimize valuation and investor alignment.
Strategic Advisory & GTM
We provide strategic planning and go-to-market execution services. Our practice covers market analysis, competitive positioning, and operational optimisation.
We work with leadership teams to develop strategic frameworks, design go-to-market strategies, and execute initiatives that drive measurable results and sustainable growth.
We provide strategic planning and go-to-market execution services. Our practice covers market analysis, competitive positioning, and operational optimisation.
We work with leadership teams to develop strategic frameworks, design go-to-market strategies, and execute initiatives that drive measurable results and sustainable growth.
Debt Financing
Our debt advisory secures competitive financing solutions through private lenders, credit funds and venture debt providers across Singapore, UAE, and North America.
We facilitate $5M+ debt raises (sweet spot $10M-$50M) with optimal terms and structures for business expansion.
Our debt advisory secures competitive financing solutions through private lenders, credit funds and venture debt providers across Singapore, UAE, and North America.
We facilitate $5M+ debt raises (sweet spot $10M-$50M) with optimal terms and structures for business expansion.
Mergers & Acquisitions
We offer comprehensive M&A advisory for both sell-side and buy-side transactions.
Our services include strategic positioning, valuation optimization, deal structuring, market analysis, and full transaction management from initial positioning to closing, maximising stakeholder value and enabling transformational growth.
We offer comprehensive M&A advisory for both sell-side and buy-side transactions.
Our services include strategic positioning, valuation optimization, deal structuring, market analysis, and full transaction management from initial positioning to closing, maximising stakeholder value and enabling transformational growth.
Customized Strategies
Our strategic approach built on proven methodologies and measurable outcomes
Four Core Pillars
Curated Investor Network
Strategically developed relationships across institutional investors, private equity, venture capital, and debt providers spanning APAC, MENA, and North American markets, with proprietary access channels.
Enhanced Capital Access
Expanded investor universe beyond traditional networks
Access to specialized funding sources aligned with growth stage
Curated Investor Network
Strategically developed relationships across institutional investors, private equity, venture capital, and debt providers spanning APAC, MENA, and North American markets, with proprietary access channels.
Enhanced Capital Access
Expanded investor universe beyond traditional networks
Access to specialized funding sources aligned with growth stage
Multi-Channel Execution Systems
Sophisticated presentation technologies and relationship management systems enabling seamless investor communication, due diligence processes, and transaction coordination across global time zones.
Strategic Positioning
Differentiated value proposition development
Compelling investment thesis that resonates with target investors
Multi-Channel Execution Systems
Sophisticated presentation technologies and relationship management systems enabling seamless investor communication, due diligence processes, and transaction coordination across global time zones.
Strategic Positioning
Differentiated value proposition development
Compelling investment thesis that resonates with target investors
Data-Driven Market Analysis
Comprehensive market research and competitive intelligence tailored to each client's sector dynamics, transaction comparables, and optimal timing strategies for maximum valuation outcomes.
Deal Management Workflow
Comprehensive project coordination from initial mandate through successful close
Dedicated workstreams for due diligence, documentation, and stakeholder management ensuring frictionless execution
Data-Driven Market Analysis
Comprehensive market research and competitive intelligence tailored to each client's sector dynamics, transaction comparables, and optimal timing strategies for maximum valuation outcomes.
Deal Management Workflow
Comprehensive project coordination from initial mandate through successful close
Dedicated workstreams for due diligence, documentation, and stakeholder management ensuring frictionless execution
Deal Management Workflow
Comprehensive project coordination from initial mandate through successful close, with dedicated workstreams for due diligence, documentation, and stakeholder management ensuring frictionless execution.
Optimized Results
Faster deal execution
Predictive timeline management
Reduced execution risk through end-to-end project oversight
Deal Management Workflow
Comprehensive project coordination from initial mandate through successful close, with dedicated workstreams for due diligence, documentation, and stakeholder management ensuring frictionless execution.
Optimized Results
Faster deal execution
Predictive timeline management
Reduced execution risk through end-to-end project oversight
What Our Clients Have To Say
Hear from our clients about their experience working with Second Avenue
Solomon De Leon
Founder of MakersGuild
Second Avenue grasped our AI-automation play immediately and zeroed in on investors who live and breathe this space. Within weeks they lined up the right seed-stage VCs and introduced us to automation vendors now piloting our product. Their step-by-step process from tightening our positioning to pacing the presentations kept the raise on schedule and allowed us to focus on shipping code. We closed the round with backers who are real strategic partners who will help us scale.
Marilyn Adele
Founder Of Goolfing Around
Second Avenue distilled our vision of 24/7 self-service golf studios into a proposition investors could back. They framed our go-to-market roadmap, set clear expansion milestones, and opened doors to VCs who specialise in location-based leisure plus property who were ready to scale with us.
Sebastien Picard
Co-Founder of DeFy, Xcube & Io.Finnet
The Second Avenue team have demonstrated exceptional engagement in understanding our business needs and advising us on effective storytelling. Their dedication to grasping our unique challenges has been instrumental in crafting compelling narratives that resonate with our targeted audience of investors. Moreover, Joshua's marketing processes are top-notch, leveraging Second Avenue's extensive network to enhance our fundraising efforts and outreach. The team's strategic approach and commitment to quality have significantly amplified our brand's awareness.
Wong Joo Seng
Co-Founder & CEO of Sparks System
The Second Avenue team has exceeded our expectations at introducing us to suitable investors with the right mandate for the Series C we are raising. They have also gotten us introductions to companies like Barclays, Nasdaq, US Bank that are not only potential investors, but also prospective strategic customers, ones we can build businesses with.
Solomon De Leon
Founder of MakersGuild
Second Avenue grasped our AI-automation play immediately and zeroed in on investors who live and breathe this space. Within weeks they lined up the right seed-stage VCs and introduced us to automation vendors now piloting our product. Their step-by-step process from tightening our positioning to pacing the presentations kept the raise on schedule and allowed us to focus on shipping code. We closed the round with backers who are real strategic partners who will help us scale.
Marilyn Adele
Founder Of Goolfing Around
Second Avenue distilled our vision of 24/7 self-service golf studios into a proposition investors could back. They framed our go-to-market roadmap, set clear expansion milestones, and opened doors to VCs who specialise in location-based leisure plus property who were ready to scale with us.
Sebastien Picard
Co-Founder of DeFy, Xcube & Io.Finnet
The Second Avenue team have demonstrated exceptional engagement in understanding our business needs and advising us on effective storytelling. Their dedication to grasping our unique challenges has been instrumental in crafting compelling narratives that resonate with our targeted audience of investors. Moreover, Joshua's marketing processes are top-notch, leveraging Second Avenue's extensive network to enhance our fundraising efforts and outreach. The team's strategic approach and commitment to quality have significantly amplified our brand's awareness.
Wong Joo Seng
Co-Founder & CEO of Sparks System
The Second Avenue team has exceeded our expectations at introducing us to suitable investors with the right mandate for the Series C we are raising. They have also gotten us introductions to companies like Barclays, Nasdaq, US Bank that are not only potential investors, but also prospective strategic customers, ones we can build businesses with.
Solomon De Leon
Founder of MakersGuild
Second Avenue grasped our AI-automation play immediately and zeroed in on investors who live and breathe this space. Within weeks they lined up the right seed-stage VCs and introduced us to automation vendors now piloting our product. Their step-by-step process from tightening our positioning to pacing the presentations kept the raise on schedule and allowed us to focus on shipping code. We closed the round with backers who are real strategic partners who will help us scale.
Marilyn Adele
Founder Of Goolfing Around
Second Avenue distilled our vision of 24/7 self-service golf studios into a proposition investors could back. They framed our go-to-market roadmap, set clear expansion milestones, and opened doors to VCs who specialise in location-based leisure plus property who were ready to scale with us.
Sebastien Picard
Co-Founder of DeFy, Xcube & Io.Finnet
The Second Avenue team have demonstrated exceptional engagement in understanding our business needs and advising us on effective storytelling. Their dedication to grasping our unique challenges has been instrumental in crafting compelling narratives that resonate with our targeted audience of investors. Moreover, Joshua's marketing processes are top-notch, leveraging Second Avenue's extensive network to enhance our fundraising efforts and outreach. The team's strategic approach and commitment to quality have significantly amplified our brand's awareness.
Wong Joo Seng
Co-Founder & CEO of Sparks System
The Second Avenue team has exceeded our expectations at introducing us to suitable investors with the right mandate for the Series C we are raising. They have also gotten us introductions to companies like Barclays, Nasdaq, US Bank that are not only potential investors, but also prospective strategic customers, ones we can build businesses with.
Solomon De Leon
Founder of MakersGuild
Second Avenue grasped our AI-automation play immediately and zeroed in on investors who live and breathe this space. Within weeks they lined up the right seed-stage VCs and introduced us to automation vendors now piloting our product. Their step-by-step process from tightening our positioning to pacing the presentations kept the raise on schedule and allowed us to focus on shipping code. We closed the round with backers who are real strategic partners who will help us scale.
Marilyn Adele
Founder Of Goolfing Around
Second Avenue distilled our vision of 24/7 self-service golf studios into a proposition investors could back. They framed our go-to-market roadmap, set clear expansion milestones, and opened doors to VCs who specialise in location-based leisure plus property who were ready to scale with us.
Sebastien Picard
Co-Founder of DeFy, Xcube & Io.Finnet
The Second Avenue team have demonstrated exceptional engagement in understanding our business needs and advising us on effective storytelling. Their dedication to grasping our unique challenges has been instrumental in crafting compelling narratives that resonate with our targeted audience of investors. Moreover, Joshua's marketing processes are top-notch, leveraging Second Avenue's extensive network to enhance our fundraising efforts and outreach. The team's strategic approach and commitment to quality have significantly amplified our brand's awareness.
Wong Joo Seng
Co-Founder & CEO of Sparks System
The Second Avenue team has exceeded our expectations at introducing us to suitable investors with the right mandate for the Series C we are raising. They have also gotten us introductions to companies like Barclays, Nasdaq, US Bank that are not only potential investors, but also prospective strategic customers, ones we can build businesses with.
Solomon De Leon
Founder of MakersGuild
ScaleCapital grasped our AI-automation play immediately and zeroed in on investors who live and breathe this space. Within weeks they lined up the right seed-stage VCs and introduced us to automation vendors now piloting our product. Their step-by-step process from tightening our positioning to pacing the presentations kept the raise on schedule and allowed us to focus on shipping code. We closed the round with backers who are real strategic partners who will help us scale.
Marilyn Adele
Founder Of Goolfing Around
ScaleCapital distilled our vision of 24/7 self-service golf studios into a proposition investors could back. They framed our go-to-market roadmap, set clear expansion milestones, and opened doors to VCs who specialise in location-based leisure plus property who were ready to scale with us.
Sebastien Picard
Co-Founder of DeFy, Xcube & Io.Finnet
The ScaleCapital team have demonstrated exceptional engagement in understanding our business needs and advising us on effective storytelling. Their dedication to grasping our unique challenges has been instrumental in crafting compelling narratives that resonate with our targeted audience of investors. Moreover, Joshua's marketing processes are top-notch, leveraging ScaleCapital's extensive network to enhance our fundraising efforts and outreach. The team's strategic approach and commitment to quality have significantly amplified our brand's awareness.
Wong Joo Seng
Co-Founder & CEO of Sparks System
The ScaleCapital team has exceeded our expectations at introducing us to suitable investors with the right mandate for the Series C we are raising. They have also gotten us introductions to companies like Barclays, Nasdaq, US Bank that are not only potential investors, but also prospective strategic customers, ones we can build businesses with.
Solomon De Leon
Founder of MakersGuild
ScaleCapital grasped our AI-automation play immediately and zeroed in on investors who live and breathe this space. Within weeks they lined up the right seed-stage VCs and introduced us to automation vendors now piloting our product. Their step-by-step process from tightening our positioning to pacing the presentations kept the raise on schedule and allowed us to focus on shipping code. We closed the round with backers who are real strategic partners who will help us scale.
Marilyn Adele
Founder Of Goolfing Around
ScaleCapital distilled our vision of 24/7 self-service golf studios into a proposition investors could back. They framed our go-to-market roadmap, set clear expansion milestones, and opened doors to VCs who specialise in location-based leisure plus property who were ready to scale with us.
Sebastien Picard
Co-Founder of DeFy, Xcube & Io.Finnet
The ScaleCapital team have demonstrated exceptional engagement in understanding our business needs and advising us on effective storytelling. Their dedication to grasping our unique challenges has been instrumental in crafting compelling narratives that resonate with our targeted audience of investors. Moreover, Joshua's marketing processes are top-notch, leveraging ScaleCapital's extensive network to enhance our fundraising efforts and outreach. The team's strategic approach and commitment to quality have significantly amplified our brand's awareness.
Wong Joo Seng
Co-Founder & CEO of Sparks System
The ScaleCapital team has exceeded our expectations at introducing us to suitable investors with the right mandate for the Series C we are raising. They have also gotten us introductions to companies like Barclays, Nasdaq, US Bank that are not only potential investors, but also prospective strategic customers, ones we can build businesses with.
Solomon De Leon
Founder of MakersGuild
ScaleCapital grasped our AI-automation play immediately and zeroed in on investors who live and breathe this space. Within weeks they lined up the right seed-stage VCs and introduced us to automation vendors now piloting our product. Their step-by-step process from tightening our positioning to pacing the presentations kept the raise on schedule and allowed us to focus on shipping code. We closed the round with backers who are real strategic partners who will help us scale.
Marilyn Adele
Founder Of Goolfing Around
ScaleCapital distilled our vision of 24/7 self-service golf studios into a proposition investors could back. They framed our go-to-market roadmap, set clear expansion milestones, and opened doors to VCs who specialise in location-based leisure plus property who were ready to scale with us.
Sebastien Picard
Co-Founder of DeFy, Xcube & Io.Finnet
The ScaleCapital team have demonstrated exceptional engagement in understanding our business needs and advising us on effective storytelling. Their dedication to grasping our unique challenges has been instrumental in crafting compelling narratives that resonate with our targeted audience of investors. Moreover, Joshua's marketing processes are top-notch, leveraging ScaleCapital's extensive network to enhance our fundraising efforts and outreach. The team's strategic approach and commitment to quality have significantly amplified our brand's awareness.
Wong Joo Seng
Co-Founder & CEO of Sparks System
The ScaleCapital team has exceeded our expectations at introducing us to suitable investors with the right mandate for the Series C we are raising. They have also gotten us introductions to companies like Barclays, Nasdaq, US Bank that are not only potential investors, but also prospective strategic customers, ones we can build businesses with.
Solomon De Leon
Founder of MakersGuild
ScaleCapital grasped our AI-automation play immediately and zeroed in on investors who live and breathe this space. Within weeks they lined up the right seed-stage VCs and introduced us to automation vendors now piloting our product. Their step-by-step process from tightening our positioning to pacing the presentations kept the raise on schedule and allowed us to focus on shipping code. We closed the round with backers who are real strategic partners who will help us scale.
Marilyn Adele
Founder Of Goolfing Around
ScaleCapital distilled our vision of 24/7 self-service golf studios into a proposition investors could back. They framed our go-to-market roadmap, set clear expansion milestones, and opened doors to VCs who specialise in location-based leisure plus property who were ready to scale with us.
Sebastien Picard
Co-Founder of DeFy, Xcube & Io.Finnet
The ScaleCapital team have demonstrated exceptional engagement in understanding our business needs and advising us on effective storytelling. Their dedication to grasping our unique challenges has been instrumental in crafting compelling narratives that resonate with our targeted audience of investors. Moreover, Joshua's marketing processes are top-notch, leveraging ScaleCapital's extensive network to enhance our fundraising efforts and outreach. The team's strategic approach and commitment to quality have significantly amplified our brand's awareness.
Wong Joo Seng
Co-Founder & CEO of Sparks System
The ScaleCapital team has exceeded our expectations at introducing us to suitable investors with the right mandate for the Series C we are raising. They have also gotten us introductions to companies like Barclays, Nasdaq, US Bank that are not only potential investors, but also prospective strategic customers, ones we can build businesses with.
Solomon De Leon
Founder of MakersGuild
ScaleCapital grasped our AI-automation play immediately and zeroed in on investors who live and breathe this space. Within weeks they lined up the right seed-stage VCs and introduced us to automation vendors now piloting our product. Their step-by-step process from tightening our positioning to pacing the presentations kept the raise on schedule and allowed us to focus on shipping code. We closed the round with backers who are real strategic partners who will help us scale.
Marilyn Adele
Founder Of Goolfing Around
ScaleCapital distilled our vision of 24/7 self-service golf studios into a proposition investors could back. They framed our go-to-market roadmap, set clear expansion milestones, and opened doors to VCs who specialise in location-based leisure plus property who were ready to scale with us.
Sebastien Picard
Co-Founder of DeFy, Xcube & Io.Finnet
The ScaleCapital team have demonstrated exceptional engagement in understanding our business needs and advising us on effective storytelling. Their dedication to grasping our unique challenges has been instrumental in crafting compelling narratives that resonate with our targeted audience of investors. Moreover, Joshua's marketing processes are top-notch, leveraging ScaleCapital's extensive network to enhance our fundraising efforts and outreach. The team's strategic approach and commitment to quality have significantly amplified our brand's awareness.
Wong Joo Seng
Co-Founder & CEO of Sparks System
The ScaleCapital team has exceeded our expectations at introducing us to suitable investors with the right mandate for the Series C we are raising. They have also gotten us introductions to companies like Barclays, Nasdaq, US Bank that are not only potential investors, but also prospective strategic customers, ones we can build businesses with.
Solomon De Leon
Founder of MakersGuild
ScaleCapital grasped our AI-automation play immediately and zeroed in on investors who live and breathe this space. Within weeks they lined up the right seed-stage VCs and introduced us to automation vendors now piloting our product. Their step-by-step process from tightening our positioning to pacing the presentations kept the raise on schedule and allowed us to focus on shipping code. We closed the round with backers who are real strategic partners who will help us scale.
Marilyn Adele
Founder Of Goolfing Around
ScaleCapital distilled our vision of 24/7 self-service golf studios into a proposition investors could back. They framed our go-to-market roadmap, set clear expansion milestones, and opened doors to VCs who specialise in location-based leisure plus property who were ready to scale with us.
Sebastien Picard
Co-Founder of DeFy, Xcube & Io.Finnet
The ScaleCapital team have demonstrated exceptional engagement in understanding our business needs and advising us on effective storytelling. Their dedication to grasping our unique challenges has been instrumental in crafting compelling narratives that resonate with our targeted audience of investors. Moreover, Joshua's marketing processes are top-notch, leveraging ScaleCapital's extensive network to enhance our fundraising efforts and outreach. The team's strategic approach and commitment to quality have significantly amplified our brand's awareness.
Wong Joo Seng
Co-Founder & CEO of Sparks System
The ScaleCapital team has exceeded our expectations at introducing us to suitable investors with the right mandate for the Series C we are raising. They have also gotten us introductions to companies like Barclays, Nasdaq, US Bank that are not only potential investors, but also prospective strategic customers, ones we can build businesses with.
Solomon De Leon
Founder of MakersGuild
ScaleCapital grasped our AI-automation play immediately and zeroed in on investors who live and breathe this space. Within weeks they lined up the right seed-stage VCs and introduced us to automation vendors now piloting our product. Their step-by-step process from tightening our positioning to pacing the presentations kept the raise on schedule and allowed us to focus on shipping code. We closed the round with backers who are real strategic partners who will help us scale.
Marilyn Adele
Founder Of Goolfing Around
ScaleCapital distilled our vision of 24/7 self-service golf studios into a proposition investors could back. They framed our go-to-market roadmap, set clear expansion milestones, and opened doors to VCs who specialise in location-based leisure plus property who were ready to scale with us.
Sebastien Picard
Co-Founder of DeFy, Xcube & Io.Finnet
The ScaleCapital team have demonstrated exceptional engagement in understanding our business needs and advising us on effective storytelling. Their dedication to grasping our unique challenges has been instrumental in crafting compelling narratives that resonate with our targeted audience of investors. Moreover, Joshua's marketing processes are top-notch, leveraging ScaleCapital's extensive network to enhance our fundraising efforts and outreach. The team's strategic approach and commitment to quality have significantly amplified our brand's awareness.
Wong Joo Seng
Co-Founder & CEO of Sparks System
The ScaleCapital team has exceeded our expectations at introducing us to suitable investors with the right mandate for the Series C we are raising. They have also gotten us introductions to companies like Barclays, Nasdaq, US Bank that are not only potential investors, but also prospective strategic customers, ones we can build businesses with.
Solomon De Leon
Founder of MakersGuild
ScaleCapital grasped our AI-automation play immediately and zeroed in on investors who live and breathe this space. Within weeks they lined up the right seed-stage VCs and introduced us to automation vendors now piloting our product. Their step-by-step process from tightening our positioning to pacing the presentations kept the raise on schedule and allowed us to focus on shipping code. We closed the round with backers who are real strategic partners who will help us scale.
Marilyn Adele
Founder Of Goolfing Around
ScaleCapital distilled our vision of 24/7 self-service golf studios into a proposition investors could back. They framed our go-to-market roadmap, set clear expansion milestones, and opened doors to VCs who specialise in location-based leisure plus property who were ready to scale with us.
Sebastien Picard
Co-Founder of DeFy, Xcube & Io.Finnet
The ScaleCapital team have demonstrated exceptional engagement in understanding our business needs and advising us on effective storytelling. Their dedication to grasping our unique challenges has been instrumental in crafting compelling narratives that resonate with our targeted audience of investors. Moreover, Joshua's marketing processes are top-notch, leveraging ScaleCapital's extensive network to enhance our fundraising efforts and outreach. The team's strategic approach and commitment to quality have significantly amplified our brand's awareness.
Wong Joo Seng
Co-Founder & CEO of Sparks System
The ScaleCapital team has exceeded our expectations at introducing us to suitable investors with the right mandate for the Series C we are raising. They have also gotten us introductions to companies like Barclays, Nasdaq, US Bank that are not only potential investors, but also prospective strategic customers, ones we can build businesses with.
Get in touch
Get in touch
Ready to scale your business? Contact our team for a confidential consultation.
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